Applying Cookies for Site Optimization

How We Use Cookies: When you visit our sites, we may place a small file known as a cookie on your device to improve your experience by making our website more responsive to your needs. We collect data through cookies to better understand our audience, which helps us tailor content and enhance your user experience. Our cookies are primarily designed to enhance site functionality and gather anonymized behavioral data, not to store sensitive personal details.

1) Understanding the Variety of Cookies We Use

We only use cookies set by the website owner, which are called “first party cookies.” Of those cookies, we only use “essential cookies,” or cookies that are strictly necessary to provide you with the System.

Most of the cookies that we deploy are “session” cookies, which are temporary cookies that expire once you close your browser or your session ends. We also drop “persistent” cookies in limited circumstances, which are cookies that remain on your hard drive until you erase them or your browser does, depending on the cookie’s expiration date. As detailed below, we use information from cookies for purposes such as (i) identifying returning users and registrants and (ii) enabling you to move more easily around our System.

2) Mechanisms and Cookies for Third-Party Tracking

Opting Out of Behavioral Advertising: To avoid targeted advertisements based on your online behavior, you can visit websites such as Your Online Choices and turn off behavioral advertising from various companies.

3) Additional Monitoring Methods

Guidelines for Using Pixels and SDKs

You, or any partners acting on your behalf, are prohibited from using pixels associated with your Business Manager or advertising account on sites not owned by you without explicit written consent from us. Utilizing our pixels or SDKs also means you agree to provide clear, noticeable information to your users about the collection, sharing, and use of their data, including:

On websites, an explicit notice on each page where pixels are used, linking to detailed information about the collection and use of data by third parties through cookies, web beacons, and similar technologies for ad targeting and measurement, along with guidance on how users can opt out and access controls for their data.
In apps, a conspicuous link within your app settings or privacy policy, accessible from within any app distribution site or platform, detailing how third parties may gather and use data from your app and others for ad targeting and measurement, plus directions on opting out and managing data collection.

4) Drawbacks of Operating Without Cookies

You may choose to set your web browser to not accept cookies. Further information on how to prevent cookies from being stored on your computer can be found on your browser under the ‘manage cookies’ Section. Alternatively, go to the help menu within your Internet browser. If you choose to reject cookies, certain parts of the System may not function properly or as intended by us.

5) Additional Guidelines

Maintenance of Data

Your Personal Data is stored only for the length of time required by the purposes specified in our Privacy Policy. We hold Usage Data for purposes of internal analysis unless such retention is necessary to enhance security, increase Service functionality, or comply with legal obligations.

6) Policy Enhancement Updates

This Cookies Policy may undergo updates from time to time to reflect changes in our operational, legal, or regulatory environments. We recommend that you regularly review this policy to stay informed about the latest updates.